Privacy First
Media Optimization
Consumers demand data privacy. Regulators and big tech are responding. The programmatic ecosystem fundamentally changes post-cookies.
Unique is building a privacy safe, custom targeting & optimization engine for marketing & advertising without cookies or personal identifiers
A privacy first media targeting and optimization platform for the cookieless future
The team at Unique believes that:
- The journey to cookieless must be a privacy-first solution
- Smart marketers will take control of their data & identity
- Shared customer data is the only data
- New success metrics will surface
The industry is here:
- Universal ID’s that may pass PII using a one size fits all approach may/may not work in DV360
- CDP’s/Clean Rooms - while state of the art - may limit the application of customer data across walled gardens and the open web
- Solving cookieless targeting and optimization is hard, will take time, and there is no one size fits all approach
What’s missing:
- An engine that utilizes customer data to create custom cohorts that are Unique, privacy safe and get smarter when activated against media in real time
Contact us, we have a roadmap
Who We Serve
Brands and Agencies
- Brands with rich customer data
- Marketers seeking to leverage their data and “own” their targeting
- Direct-to-consumer brands that use retargeting
- Financial services companies navigating growing privacy regulation
- In-house media groups
- Agencies seeking cookieless expertise and capability
News
Download The Great Advertising Reset:
Navigating The Future Of Media With Explore And Exploit Optimization
The global advertising industry is going through a great reset. This change is driven by awareness of data privacy implications by consumers which have led to regulations like GDPR and CCPA. Key among this awareness is that their behavior data along with big data platforms have been the fuel that has driven multi-billion-dollar valuations for tech companies and their shareholders. Advertising today is a two trillion-dollar business, and the digital portion is directly affected by regulations that impact third-party data exchange systems built around bits of tracking code called cookies.
Our platform uses a proprietary algorithm, Explore & Exploit Cohort Optimization (EECO) that uses reinforcement-based learning techniques. We have filed a patent with the USPTO on EECO.
Multi-armed bandit algos
Explore & Exploit
To power your dashboad
